John Cameron Swayze (1906–1995), who began on NBC-TV in 1948, was the medium's first superstar anchor. and Goodnight for NBC News."Ĭronkite, Huntley, and Brinkley were not the lone pioneer anchors. They, too, had their own special way of ending each broadcast, with each declaring, "Goodnight, Chet. Huntley's sober, deliberate style played off of Brinkley's low-key wit to make their show a consistent ratings winner-usually besting Cronkite's broadcasts during the 1960s. Chet Huntley (1911–1974) broadcast from New York, while David Brinkley (1920–) was situated in Washington, D.C. During the final moments of a CBS documentary, he called for an end to the fighting-an action that helped turn millions of mainstream Americans against the war.Ĭronkite's most direct competition came from NBC, which between 19 featured a pair of popular anchors. A trip to Vietnam during the 1968 Tet offensive (a massive surprise attack on South Vietnam by North Vietnamese fighters) helped turn Cronkite against the Vietnam War (1954–1975). On occasion, an anchor of Cronkite's stature may become a news-maker. Kennedy (1917–1963) or adding cheerleader-style comments while anchoring coverage of America's space program. He did so in times of tragedy and triumph, whether tearfully announcing the death by assassination of President John F. When appropriate, Cronkite injected emotion into his broadcast. Fabled for his reassuring demeanor, Cronkite came to be known as "Uncle Walter" and "The Most Trusted Man in America." He signed off each broadcast by stating, "And that's the way it is." Few questioned the truthfulness of this declaration. Cronkite brought to the job flawless journalistic credentials he had started out as a wire-service correspondent during World War II (1939–45). For nineteen years beginning in 1962, Walter Cronkite (1916–) anchored the evening news on CBS. The best news anchors have strong journalism backgrounds. The most successful anchors are recognized for their calming, steadying presence, particularly in times of crisis. The anchor described news events and introduced field journalists and news clips. Holding each program together was the news anchor, a constant presence throughout the broadcast. As such programs evolved, they consisted of field reporters passing along information on specific events, along with accompanying visual images on 16-millimeter (16-mm) film. Local stations did the same for local events. The major networks set aside a time period each evening to broadcast national and international news.
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